About Us
About Ethereal Living
A premier Dubai-based specialist in luxury holiday homes, dedicated to maximizing asset value through owner-focused operations and delivering an unparalleled premium guest experience. Ethereal Living was created with a clear purpose: to elevate the standard of short-term stays in Dubai. We curate a refined collection of design-forward holiday homes that appeal to guests seeking comfort, aesthetics, and authenticity not just accommodation.
Why Owners Trust Ethereal Living
We bridge the gap between high-end hospitality and strategic asset management. Property owners trust us because we don’t just manage space; we protect and grow their investments. Through a combination of institutional-grade maintenance, revenue-driven interior styling, and transparent reporting, we ensure your property remains a high-yielding, worry-free asset in the Dubai market.
Our Core Principles
Full property assessment and revenue projection:
- Listing and optimisation on Airbnb, Booking.com, VRBO, Expedia, Bayut & Dubizle, Property finder
- Guest communication, reservation management, and special request handling
- Check-in, check-out, and post-stay procedures
- Housekeeping, cleaning, and maintenance coordination
- Emergency support, issue resolution, and guest satisfaction management
- Revenue management to optimise nightly rates and occupancy
- Administrative support including utilities, permits, insurance and tax handling
Our Mission & Vision
Our Mission
Our mission is to provide property owners with a high-performance platform that maximises revenue while maintaining premium standards, and to offer travellers a curated selection of beautifully styled, lifestyle-oriented homes that exceed expectations at every step.
Our Vision
To build a boutique network of elevated holiday homes where design, service, and comfort come together to create memorable, effortless, and meaningful stays.
Our Value Pillars
Through attention to detail, efficient management, and unwavering
consistency, we aim to redefine the short-term rental experience in Dubai
Design Led Homes
We select and prepare properties that offer comfort, aesthetic appeal, and distinct character homes that attract premium guests and generate higher returns.
Authentic Hospitality
We focus on personalized service, thoughtful touches, and clear communication that makes every stay smooth, warm, and memorable.
Consistent Experience
Through structured systems, SOPs, and professional operations, we deliver reliable, high-quality stays - critical for maximizing reviews and repeat business.
Optimized Property Management
Our streamlined operations, pricing strategies, and marketing capabilities allow owners to maximize occupancy and revenue without operational complexity.
Expanding Network
Ethereal Living continues to grow a select portfolio in Dubai’s key districts Downtown, Marina, JLT, JVC, and other high-demand locations
Leadership
Message From Chairman
Responsible for overseeing performance, positioning, and operational excellence across all properties, ensuring owners achieve maximum profitability with minimal involvement. Paul Gourlay is recognized for his strategic vision and sharp business acumen in identifying high-growth opportunities. A proven leader in delivering sustainable value for investors, he continues to drive innovation and operational excellence across his diverse business portfolio.
Paul Gourlay
Founder & Managing Director
Operations & Guest Experience
Manages guest communication, check-ins, issue resolution, and daily operations to deliver smooth, seamless stays that enhance reviews and drive occupancy. Ensures every property meets DTCM requirements, manages documentation, renewals, and a l administrative tasks that keep the business compliant and efficient.
Tabitha Wambugu
Operations & Guest experience
